How To Improve User Experience On The Website

User experience is how a user interacts with a website or mobile app and is an ideal part of web design that every brand should consider.

If your website is getting tons of traffic but each of your visitors isn’t converting into your potential customer, more likely you are losing your revenue as well as wasting your time.

When users come across your site and see old-school designs like simple layouts, poor navigation, concept-less images or graphics, outdated content, and a non-responsive website, usually, they will bounce or exit a website without taking any further action.

When users come across your site and see old-school designs like simple layouts, poor navigation, concept-less images or graphics, outdated content, and a non-responsive website, usually, they will bounce or exit a website without taking any further action.If your site isn’t able to provide a positive web experience to your users and you see a high ratio of bounce rate, then your website probably needs advanced functions that delight users!

In this article, we are going to show you what user experience actually is, how to measure them, and also some useful ways to improve user experience on the website.

What is user experience (UX)?

Simply put, user experience is how users interact with your website or product and how they’ll use it for their requirements.

So when you as a UI UX designer create a design for a website, you have to keep the user experience at the central point and need to deeply conduct UX research, understand the needs of your customers, and how they will engage with your website, and will they really satisfy after accessing your website.

There are so many factors out there that you need to consider before crafting a design.

Experts say that every $1 invested in a great UX of the product results in a return of $100 (ROI = 9,900%). It can leave a long-lasting impression of your brand on a customer’s mind.

Hope that you’ll understand how important UX is. And if you deeply want to know the importance of UI UX design, here’s a depth guide.

But the question remains how can you measure user experience on your site and how will you get to know what you need to optimize your website?

Let’s find out

How to measure website user experience?

Generally, there are various factors you need to consider to measure a website’s user experience metrics and ensure your website delivers the value to users they deserve.

1. Conversion rate:- If your website is getting 1000 visitors per day and convert 10% of visitors into customers, which means people can take an action and buy from you. That is a green signal for you that your website is really proving a great user experience.

2. Reengagement rate:- If the same person often visits or reengage with your website and take any kind of action, congratulation, your website is really doing well on the user’s side.

page views per session:- Compare page views per session of your current month to the previous month and figure out do page views are continually increasing very well or not.

3. Get feedback from the users:- You can directly reach out to users and get feedback on what they feel when they open up your website and whether are they really satisfied after using your site or product. These are the most common factors you should check to figure out how your website is performing and how it pushes users to interact.